Creative Expressions
Co-Admin and Creative Lead
Founded in late 2023, Beyond ARMY Global OT7 Fanbases is a collective of over 230+ BTS (방탄소년단) ARMY fanbases from around the world. We are Creative Expressions inspired-by BTS.
We provide fanbases with connection, support and the resources they need (on a global and local level) to support BTS and the fandom.
Beyond ARMY has a total combined reach of over ~ 3million.
We are 100% volunteer and fan-based. We are not associated with BigHit Entertainment or HYBE.
💜
What do I do?
Roles and Responsibilities
We translate all of our events into English, Korean, Mandarin, Spanish, French, Arabic, Tamil, Japanese, Tagalog, and Romanian to name a few. Our Translations Team is composed of
On our Creative Team, I manage a group of 25 graphic designers, video editors, copywriters and animators from all over the world. My Creative team is across 15+ different time zones, with 3-15 projects simultaneously occurring at once that Beyond ARMY is directly involved in.
We translate all of our events into English, Korean, Mandarin, Spanish, French, Arabic, Tamil, Japanese, Tagalog, and Romanian to name a few. Our Translations Team is composed of 25+ bilingual native speakers.
Aside from that, I'm just a happy 방탄소년단 fan, listening to music,
reading books, drinking wine.
보라해
- 사샤 , 2017 ARMY
ᵇᵗˢ ⟭⟬ ♡ ⟬⟭ ∞
Beyond ARMY Logo and Brand Identity
Beyond ARMY Logo and Design
Inspired by the BTS and ARMY logos (left-side.)
To create a minimalist, clean and polished logo that tells the story of Beyond ARMY: a timeless collective, spreading positivity, spearheading support projects and is socially aware. We are rooted in creative expressions.
Usage to be scaled to multiple sizes. Purple colour palette, and basic colours.
Able to be used across various platforms, offline and online.
Beyond ARMY - Logo, main
Created me and the logo design by @bypurplestudio7 (twt), the Beyond ARMY main Logo is elevated, polished and future-forward.
- minimalistic lines
- a clean, polished finish
- a very bora (보라)/purple color palette
- exquisite, timeless textures
- pieced together by a very global feeling, geometric sans-serif typeface, Montserrat, which was inspired by signs and lettering from the 1920-1950s (street signs, posters, painted windows, and cafe canopies)
- scalable
- ☆ This is the story of why Beyond ARMY exists
- ☆ The story we wanted to tell about what we stand for, and why we are all here
Logo, secondary - Map of the SELF
Also, created me and the logo design by @bypurplestudio7 (twt), the Map of the SELF logo is inviting, polished and eye-catching. It is inspired-by the BTS Love Yourself trilogy.
- minimalistic lines
- a clean, polished finish
- a colour palette inspired-by the BTS-Love Yourself trilogy
- a logo design that combines the main core of Beyond ARMY logo with a hand-drawn heart that is inspired-by the BTS-Love Yourself trilogy
- exquisite, timeless textures
- uses our same sans-serif typeface, Montserrat
- scalable
- ☆ Map of the SELF is a mental health and wellness campaign that was birthed from the viral video I created in August 2024 to support Min Yoongi
- ☆ The Map of the SELF concept stands on a core concept of self-love, independence and freedom from suffering to be one's true self. #BA_MOTS utilizes storytelling inspired-elements of 화양연화 (花様年華; also known as Hwa Yang Yeon Hwa) interwoven throughout.