Global Community Leadership
Co-Founder, Co-Admin and Creative Lead
Founded in 2023, Beyond ARMY Global OT7 Fanbases connects more than 230 BTS fanbases worldwide, representing a combined reach of approximately 7+ million.
Our volunteer-led network provides fanbases with global connections, resources and support for campaigns, events and community initiatives.
Beyond ARMY is an independent fan organization and is not affiliated with BIGHIT MUSIC or HYBE.
My Role
Creative and Community Leadership
I lead a global creative team of 25 graphic designers, video editors, copywriters and animators working across more than 15 time zones.
The team manages between three and 15 simultaneous projects, including global campaigns, events, promotional content and community initiatives.
I also help manage a translation team of more than 25 native and bilingual speakers supporting content in Korean, English, Mandarin, Spanish, French, Arabic, Tamil, Japanese, Tagalog, Romanian and other languages.
My role spans creative direction, promotions, copywriting, project management, event planning and cross-cultural team leadership.
Brand Identity
Creative Direction
The Beyond ARMY identity was designed to feel global, optimistic and enduring while reflecting the organization’s commitment to creativity, community and social awareness.
The flexible visual system uses a purple-led palette, clean typography and scalable elements designed for digital content, social platforms, events and printed materials.
Primary Logo
Developed in collaboration with @bypurplestudio7, the primary logo uses minimalist lines, geometric forms and a refined purple palette.
Montserrat provides a modern, globally recognizable type system inspired by historic signage and editorial design.
The identity was created to remain clear, polished and recognizable across formats and sizes.
Map of the SELF
Developed in collaboration with @bypurplestudio7, the Map of the SELF identity combines the Beyond ARMY logo with a hand-drawn heart and a color palette inspired by BTS’ Love Yourself era.
The identity supports Map of the SELF, a mental health and wellness initiative developed from a viral video I created in August 2024.
The campaign centers on self-love, independence and the freedom to live authentically, with storytelling influenced by BTS’ 화양연화 (花様年華/Hwa Yang Yeon Hwa) era.
#BA_MOTS