Beyond arMY Global OT7 Fan Bases
Co-Admin, Creative Team and Promotions Lead
Founded in late 2023, Beyond ARMY Global OT7 Fanbases is a collective of over 200+ BTS (방탄소년단) ARMY fanbases from around the world.
We provide fanbases with connection, support and the resources they need (on a global and local level) to support BTS and the fandom.
Beyond ARMY has a total combined reach of over ~2.2million members.
We are 100% volunteer and fan-based. We are not associated with BigHit Entertainment or HYBE.
💜
What do I do?
Roles and Responsibilities
안녕하세요! I’m co-Admin, lead the Creative Team and Promotions Team for Beyond ARMY. Also, I provide project management support for the Translations Team.
On our Creative Team, I manage a group of 18 graphic designers, video editors, copywriters and animators from all over the world. My Creative team is across 15+ different time zones, with 3-15 projects simultaneously occurring at once that Beyond ARMY is directly involved in.
We translate all of our events into English, Korean, Spanish, French, Arabic, Tamil, Japanese, Tagalog, and Romanian to name a few. Our Translations Team is composed of 25+ bilingual native speakers.
Aside from that, I'm here.
Just a happy 방탄소년단 fan, listening to music,
reading books, drinking wine.
보라해
- 사샤 , 2017 ARMY
ᵇᵗˢ ⟭⟬ ♡ ⟬⟭ ∞
Beyond ARMY Logo and Brand Identity
My Creative Brief: A Short Summary
Inspired by the BTS and ARMY logos (left-side.)
To create a minimalist, clean and polished logo that tells the story of Beyond ARMY: a timeless collective, spreading positivity, spearheading support projects and is socially active and aware.
Professionally designed. Can be scaled to multiple sizes. Purple colour palette + Basic Black and Basic White.
Able to be used across various platforms, offline and online.
Final Product
Created by @bypurplestudio7 (twt), the Beyond ARMY Logo is simply beautiful.
- minimalistic lines
- a clean, polished finish
- a very bora (보라)/purple color palette
- exquisite, timeless textures
- pieced together by a very global feeling, geometric sans-serif typeface which was inspired by signs and lettering from the 1920-1950s (street signs, posters, painted windows, and cafe canopies)
- scalable
- ☆ This is the story of why Beyond ARMY exists
- ☆ The story we wanted to tell about what we stand for, and why we are all here