A Gator-Cane
Education
UNIVERSITY OF MIAMI
Master of Arts, International Administration
Concentrations in Intercultural Communications and International Economics
UNIVERSITY OF FLORIDA
Bachelor of Science, Public Relations
Minor in Dance
BOSTON UNIVERSITY / IMPERIAL COLLEGE LONDON
Summer Internship Programme
European Advertising and British Public Relations
TIME Magazine EMEA Intern
Professional Development
연세대학교 Yonsei University
Korean Studies Certification — In Progress
Columbia University
Sports Industry Essentials Certification
Focus: Sports, Esports and Gaming
About Sasha
Creative Leadership
Raised in Miami and shaped by 13 years in New York City, I bring a multicultural perspective to every assignment.
My career began in public relations before expanding into copywriting, social strategy and creative direction. That multidisciplinary foundation helps me lead work from early strategy through final execution.
I have since worked across global agencies, in-house creative teams and independent projects for some of the world’s most recognized brands.
(Pictured: Sasha at MAGNUM Ice Cream’s first Bryant Park pop-up in New York.)
Creative Roots
My creative perspective is rooted in my South Asian and Trinidadian heritage.
My father, Neville Muradali, was an artist and Carnival costume designer in Trinidad and Tobago. His work—and that of my uncle Steve Muradali, a celebrated Toronto Caribana designer—introduced me to the power of color, culture and visual storytelling.
That influence continues to shape how I approach art, music, storytelling and culturally relevant creative work.
(Pictured: Manhattan Bridge, Cannes Lions Silver runner-up.)
Little Pink Book PR
In 2008, I founded Little Pink Book PR and Little Pink Blog as an independent editorial project.
During its 10-year run, Little Pink Blog was named a Top 10 North American PR blog by Cision and cited by Businessweek, CNN and BuzzFeed. I managed a team of freelance writers covering marketing, technology, fashion, entertainment and culture.
I closed the publication in 2019.
(Pictured: Sasha with designer Aruna Seth at New York Fashion Week in 2012.)