Gator-Cane
Education
University of Miami - Coral Gables, FL
- Masters of Arts
International Administration (Relations and Law); Concentration, Intercultural Communications and International Economics
University of Florida - Gainesville, FL
- Bachelors of Science
Public Relations; Minor, Dance
Boston University (Imperial College) - London, England
- Summer Internship Programme
European Advertising, British Public Relations
Internship: TIME Magazines, EMEA
Professional Development
연세대학교 Yonsei University - Seoul, South Korea (remote learning)
- Certification
Korean Studies (focus on marketing and Korean as a foreign language) ~ in progress
Columbia University in the City of New York - New York, NY
- Certification
Sports Industry Essentials (including Esports and Gaming)
Who is Sasha?
Life and Work
Raised in Miami, FL, I bring a wealth of advertising and public relations experience to the table that has been honed through an eclectic and progressive career path.
In 2010, I embarked on my professional journey at Burson-Marsteller New York as a Client Executive. This role laid the groundwork for my deep-dive into the advertising world, where I transitioned to a Senior Copywriter position at BBDO. At Burson, I was inside of Bill Marsteller's original Mad Men agency, Marsteller.
My career trajectory took a significant leap forward when I earned the role of Creative Director at Cheil New York, a Samsung-owned and operated agency, in 2021.
As a “Communications Unicorn,” I pride myself on being at the cutting edge of digital and social media:
- I hold a degree in Public Relations and a master’s in International Administration (the economic and legal frameworks of international law without the JD.)
- I am a self-taught graphic designer with a deep passion for art, particularly Impressionism and urban art.
- My linguistic and cultural curiosity has driven me to begin learning Korean — 안녕하세요!
After spending 13-years living in downtown Manhattan and working within the Greater New York City Area, I have recently returned to Miami, FL where I continue to apply my global perspective and innovative approach to my professional endeavors and personal projects.
(Pictured: Sasha at the first MAGNUM Ice Cream experiential Pop-Up in Bryant Park, New York for our soft opening.)
Inspiration ☆
My inspiration springs from the vibrant tapestry of my South Asian heritage, deeply influenced by two pivotal figures in my life: my late father, Neville Muradali, and his brother, my uncle Steve Muradali.
My parents emigrated from the West Indies to the United States when I was six-months old. Before settling in the U.S., my father was a renowned artist in Trinidad & Tobago, celebrated for his exquisite Carnival costumes (his designs were on the National stamp!) Together with my uncle Steve, a legendary Carnival costumes designer whose creations are heralded in Toronto's Caribana history, they crafted bright and elaborate spectacles that captured the essence of our culture’s love for storytelling and artistic expression.
Growing up, my environment was a kaleidoscope of vivid colors, rich spices, and resonant sounds—each element a thread in the fabric of daily life. This cultural backdrop, paired with the rhythmic beats of traditional Indian music and the dynamic movements of dance, nurtured my innate curiosity and fascination with the world’s diverse cultures and arts.
My late father’s words resonate deeply with me: “If you enjoy what you do, you’ll never work a day in your life.”
This philosophy has been a guiding star in my career. It fuels my passion for art, storytelling, and music—reminding me of the joy and fulfillment that come from living a life intertwined with one’s passions. ♡
(Pictured: My photo of the Manhattan Bridge that was a Silver runner-up at Instagram's CANNES Lions Photography)
Little Pink Book PR / Little Pink Blog
Started in 2008 as a hobby, I'm the original founder and owner (of the now closed,) Little Pink Book PR and Little Pink Blog.
For the decade it was in operation, Little Pink Blog was a Top 10 Cision North America Public Relations blog, and had been used as a citation for articles in Business Week, CNN and BuzzFeed. I was a special guest of Maria Shriver's Women's Conference in 2009, as an exceptional blogger.
I used to manage a staff of 5-7 freelance writers, and we covered everything from marketing campaigns, to product launches, New York Fashion Week (I was a freelance journalist with Runway Press for three-years), sports, technology, social media apps/industry, restaurants, etc.
I closed Little Pink Blog in 2019.
(Pictured: Sasha and Aruna Seth -- the William and Kate Royal Wedding shoe designer -- at New York Fashion Week in 2012. I interviewed Aruna for Runway Press, and she was the first professional fashion interview I ever conducted. My first photo on my Instagram is also of Aruna and I. )