Global ARMY Song Project | 2023
Music, Identity and Global Community
Volunteer Marketing Team
Promotional Strategy and Content Development
Founded by Gracie Ranan in 2018, the Global ARMY Song Project is an international volunteer initiative promoting mental health, self-acceptance and global connection through music.
Inspired by BTS and the diversity of the ARMY community, the project brings together fans across nationalities, cultures, languages, gender identities, sexual orientations and religions.
The 2023 Global ARMY Song, “Road Pt. 2: HOME,” brought together 43 vocalists performing in 49 languages and representing 50 countries.
More than 150 volunteers contributed to the project across music, video, design, translation, marketing and promotion.
As a member of the marketing team, I supported promotional strategy and content development for the global release.
CREATIVE CREDIT
Graphic Design
@bypurplestudio7
Research and Context
- "The Boundless Optimism of BTS", Esquire Magazine, David Holmes, November 20, 2020
- "We have learned to love ourselves, so now I urge you to 'speak yourself.'” United Nations, General Assembly, September 24, 2018
- "13 empowering mental health lessons BTS teach us daily", Vogue Singapore, Ali Sim, December 23, 2021
- "BTS' RM and Suga talk mental health, depression, and connecting with fans," Entertainment Weekly, Leah Greenblatt, Mark 29, 2019
- "How BTS Can Support Young People's Mental Health," Psychology Today, Jean Kim M.D., December 15, 2021
- "K-pop stars BTS draw attention to climate change, mental health at UN," ABC News, Juju Chang, September 24, 2021
- "BTS partners with Korean president as special presidential envoys," ABC News | Nightline, Juju Chang, September 25, 2021
- BTS at the United Nations General Assembly, United Nations, September 24, 2018
- BTS at White House Press Briefing, C-SPAN, May 31, 2022
- President Moon Jae-in & BTS at the Sustainable Development Goals Moment | United Nations (English), United Nations, September 20, 2021