L’Oréal
Associate Creative Director, Copy and SEO
At L’Oréal, I led copy, SEO and digital content across Lancôme USA, Lancôme international campaigns and Redken’s global marketing division.
CORE RESPONSIBILITIES
• Led SEO strategy across Lancôme USA, e-commerce partners and Redken’s global digital properties
• Managed and developed content for Lancôme’s U.S. and international blogs
• Refreshed Lancôme’s U.S. brand voice across cosmetics, fragrance and skincare
• Created global digital toolkits for Redken
• Led product copy, editorial content and website optimization
• Partnered with teams across marketing, social media, sales, education, research and development, public relations and e-commerce
Lancôme | U.S. and Global
I led copywriting, editing, SEO and content development for Lancôme USA and selected global campaigns across North America, Europe and Asia.
My work included the launches of Idôle fragrance featuring Zendaya, L’Absolu Rouge Ruby Cream, Mademoiselle Cooling Balms, Milk Peel and Hydra Zen Glow, as well as the global return of Juicy Tubes.
I also developed content for holiday, Singles’ Day and Lunar New Year campaigns and supported research into products from East Asian markets with potential for U.S. launch.
LANCÔME SEO RESULT
Through content and SEO improvements, I moved Lancôme’s five iconic products from pages two through five of Google search results to page one organically.
PROJECT LEADERSHIP
SVP, Digital
Renee Klein
Associate Creative Director, Copy and SEO
Sasha Muradali
Redken | Global
I developed and managed digital content supporting Redken across 40 countries.
My work included global brand strategy, website and blog copy, SEO, social content, digital toolkits, public relations materials and B2B2C storytelling designed to strengthen Redken’s relationship with professional stylists and consumers.
REDKEN SEO RESULT
My article explaining the difference between ombré and balayage reached the No. 1 organic Google ranking and maintained that position from 2018 through at least April 2024.
PROJECT LEADERSHIP
Director, Global Digital Content
Julia Rodack
Senior Digital Producer
Sasha Muradali