Bella Public Relations

At Bella PR, I developed social strategy, copy and original visual content for emerging consumer brands entering or expanding within the U.S. market.

CORE RESPONSIBILITIES

• Developed social content calendars and platform strategy

• Wrote brand and social media copy

• Designed original social graphics in Adobe Photoshop

• Managed online communities

• Adapted brand voices for distinct U.S. audiences

German sexual wellness brand Satisfyer partnered with Bella PR to build visibility and relevance in the U.S. market.

I adapted its playful international voice into confident, candid and culturally relevant content for American consumers. I also created the social copy, graphics and content calendar while managing the brand’s online community.

The creative balanced humor with a mature, health-focused approach. I developed distinct voices and visual styles across products for women, men and couples while maintaining one recognizable master brand.

British Cameroonian entrepreneur Freddie Harrel created Big Hair No Care as a conscious beauty brand serving the global African diaspora.

To develop an authentic, founder-led content voice, I studied Freddie’s writing and media interviews and spoke with her directly.

The resulting copy and social creative centered natural hair, self-expression, cultural identity and personal confidence.

PROJECT CREDITS

Agency
Bella PR

Account Director
Leaura Luciano

Graphic Designer, Copywriter and Social Media Strategist
Sasha Muradali