Cheil New York

• ☆ Copywriting, Terrace TV Explore Page Article
• ☆ Copywriting, Galaxy Watch4 Explore Page Article 

• Co-managed Creative Team
• Collaborated with Resourcing, Brand Governance, Experiential and Events, Project Management and HQ partners in Seoul
• Copywriting for Samsung.com (including, Explore page) and banner ADs 
• Copywriting for print ADs and the Samsung billboards in Meatpacking District and Times Square, New York
• Copywriting for Samsung Sustainability US (documents seeded from R&D and marketing to be adapted to the advertising space)
• Co-managed junior Art team with Creative Director of Art for US campaigns and events (in-person and online) 
• Strategized and copywriting tag-lines and CTAs for upcoming national sales events
• Initiated Korean language lessons for Creative Team 

I co-led the Cheil New York (Samsung's Owned and Operated Advertising Agency) creative team across Samsung’s Summer and Fall 2021 US product launches and national sales events. 

I was the lead (localization) copywriter for the launch of Galaxy Watch4 and The Fold, “Samsung’s Discover Fall” in Times Square, and multiple Explore editorial pieces.

Some selected work below: 

• Sami Miro, Galaxy Watch 4, here
• Malene Barnett, The Terrace, here

Agency:

Cheil New York, United States

Main Electronics Assets: 

Cheil Seoul, South Korea

Headquarters

Local Photography Assets:

Cheil New York 

Creative Director of Copy: 

Sasha Muradali