Samsung

• Terrace TV Explore Article
• Galaxy Watch4 Explore Article

At Cheil New York, I co-led creative across Samsung’s Summer and Fall 2021 U.S. product launches, national sales events and digital content.

CORE RESPONSIBILITIES

• Co-managed the creative team alongside the Creative Director of Art

• Partnered with teams across brand governance, experiential, events, project management and Samsung headquarters in Seoul

• Led copy development for Samsung.com editorial content, digital banners, print and out-of-home advertising

• Wrote campaign taglines and calls to action for national sales events

• Adapted technical sustainability materials into clear, consumer-facing brand content

• Supported and mentored junior creative team members

I served as the lead U.S. localization copywriter for Galaxy Watch4, Galaxy Z Fold and Samsung’s Discover Fall campaign in Times Square.

I also developed editorial content for Samsung Explore, including stories featuring designer Sami Miró and artist Malene Barnett.

• Malene Barnett | The Terrace
• Sami Miró | Galaxy Watch4

PROJECT CREDITS

Agency
Cheil New York

Global Product Assets
Cheil Seoul

Local Photography
Cheil New York

Creative Director, Copy
Sasha Muradali