Spike DDB

• ☆ Cadillac Visual ADs 

• Content Strategy
• Copywriting and co-Art Direction
• Storyboarding for TVCs and banner ADs
• 360-marketing plan for Weight Watchers (African-American and Hispanic) and for Hallmark Mahogany.

Cadillac, "Audacity," The Audacity To Be Me

The Audacity To Be Me is a social justice campaign series created for Cadillac to take social awareness to the next level in an authentic, personable way.  The premise was to see people beyond who you think they are, or what they are. 

For example, Schuyler Bailar is a Korean-American LGBTQ+ rights activist who was assigned female at birth. He went on to be the first openly transgender NCAA Division I swimmer. He was also the first publicly documented NCAA D1 transgender man to compete as a man in any sport.

Like Bailar, Miguel Antoinne and Elaine Montilla also have unique, heartfelt stories to tell. We wanted them to heard and to be seen. We did that with Cadillac. 

Agency:

Spike DDB

Executive Creative Director:

Lemon Andersen

Creative Director of Art:

Clarence McGann

Creative Director of Copy:

Sasha Muradali