Cadillac | Spike DDB

At Spike DDB, I developed multicultural campaign strategy, creative concepts and copy across Cadillac, Weight Watchers and Hallmark Mahogany.

CORE RESPONSIBILITIES

• Led content strategy and copy development

• Partnered with art direction on campaign concepts

• Developed storyboards for television and digital advertising

• Contributed to integrated marketing plans for Black and Hispanic audiences

• Created campaign messaging focused on identity, representation and culture

“The Audacity to Be Me” was a social-impact storytelling series created to help Cadillac connect with audiences through honest, personal stories.

The campaign challenged assumptions by looking beyond labels and highlighting the experiences of people whose identities and accomplishments are often overlooked.

Featured voices included transgender athlete and advocate Schuyler Bailar, fashion designer Miguel Antoinne and technology leader Elaine Montilla. Each story centered on the courage to live authentically and be fully seen.

PROJECT CREDITS

Agency
Spike DDB

Executive Creative Director
Lemon Andersen

Creative Director, Art
Clarence McGann

Creative Director, Copy
Sasha Muradali